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Linda Tong started this company after three years of handwriting each individual planner for friends as a side hustle, taking 10-20 hours on each order. After seeing that it was impossible to scale if she continued to write and draw every single one, Linda decided to take a risk her senior year of college to produce her illustrated designs in large quantities.

Over the past couple of years, Linda Tong Planners has gained a community of over 200k followers on TikTok, has expanded to more products using her designs, and continues to create new themes for each planner volume with interactive customer voting on social media.

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